When it comes to data, why size? matters

Trainer fanatics will go to great lengths to secure the latest must-have pair of trainers so competition is fierce when a drop-date looms. size? wanted to use social media to ensure Nike fans were queuing up at their stores with a new product launch campaign that would conquest the competition.

Skyrise data identified an audience currently browsing both trainer brands and their own competitors’ brands, overlaid with locations of other local competitor shoe stores within a radius of each size? store in order to attract them away from the competition in the lead up to the launch. 

size? set up their social media campaign to target these key locations, as well as using demographic and interest targeting, to reach their audience, thanks to the intelligence of Skyrise data so the brand could ensure best value from their advertising investment.

“Using Skyrise data meant we could be ahead of the competition at a crucial moment in time for our customers.

We were impressed that the data was so fresh, insightful and targeted to our unique customer base; it gave us confidence our campaign was strong and the results proved it.”

Chris Bevan, Marketing & Digital Director, JD Sports

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