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Skyrise release upgraded Audience Viewer platform

Skyrise launches v3 of it’s industry ground-breaking Audience Viewer platform.

Skyrise helps advertisers understand and reach their audience using mobile network data.

Mobile network data allows us to analyse groups, not individuals, so we can see the trends in location and digital behaviour of over 20m UK adults. With this we can produce powerful visual insights, accessible to clients on our Audience Viewer platform.

 

Clients can build bespoke audiences to inform their media planning and activate all media channels from a single source, without requiring cookies or other legacy technology.

Enhancements to the Skyrise viewer include sharper Audience Profile insights, new Behaviour analysis presenting how an audience indexes alongside content affinity, channels consumed, lifestyle and product preferences, displaying location allowing an advertiser to target low performing postal sectors with the most relevant channels exporting an inventory list that can be activated upon.

Crucially, Skyrise’s viewer takes this one step further allowing advertisers to apply the business strategy of their campaign to the data. ‘Strategic Segments’ crafts the insights of each campaign around a key business objective, such as tapping into growth trends, evaluating the audience landscape to tap into the competition, defending their market share and developing into new markets.

How would your audience look? Get in touch using the form below to include Skyrise insights in your next pitch.

 

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