This video demonstrates the insights and benefits marketers in travel and transport are able to gain using Skyrise Intelligence.
Using anonymised and aggregated mobile network data we can detect journeys and mode of transport, and build audiences around travel corridors and routes. For example, by looking at data pre and post lockdowns we can build specific audience segments based around lapsed or fearful commuters. Similarly we’ve built audiences targeting high-mileage motorway drivers, and those who travel to internationally to specific destinations.
By using mobile network data to underst more about how your audience travel and move about their day, you can build impactful campaigns and activate media more efficiently.
