Fashion Retail Marketing

The video below demonstrates the insights marketers in fashion retail are able to see using Skyrise Intelligence. By looking at the web and app usage data of a large online fashion retailer, alongside competitor data from other retailers, we can show a portrait of a customer audience. This shows you demographics, life-stage, spending power and geographic overview.

Looking at competitor and market trends you can see where you are losing market share, retention and churn, and competitor hostility. Competitor analysis can be tracked over time, looking at where you are gaining or losing customers.

You can applying this insight to media planning and activation, to give you competitor advantage. By identifying high-value geographic target areas where you have room to grow, you can build more impactful campaigns and activate media more efficiently.

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“Skyrise Intelligence have developed the next generation media planning tool enabling businesses to understand up to the minute consumer behaviour and apply it to their marketing in real time.”

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