How Purplebricks built on the strong foundations of its launch using Skyrise data

The UK’s biggest single brand estate agency Purplebricks needed to build on the strong foundations of its 2017 launch, so McCann and Regital approached Skyrise to help the brand keep ahead of the competition.

Using mobile network data tailored to Purplebricks’ seven key location areas including Birmingham, Liverpool and Glasgow, Skyrise segmented its fresh data source of 20m+ UK adults to show Purplebricks the highest-indexing audiences within their postcode areas including users of the Purplebricks website, property market site users and the top 50% of Purplebricks portal engagers. 

This gave the client rich, up-to-date insights into the actual current media habits of their audience, where they were at what time of day and day of week, pinpointing exactly where to place their inventory across audio, CTV and digital OOH.

In the initial campaign, Purplebricks listings doubled vs the areas not targeted using Skyrise data.

Paul Barnard, Regital Managing Director said: “What we have been impressed by is Skyrise’s ability to feedback on changes to our market share over time and where, which allows us to pivot with our media as the campaign runs and plan for the future.

The ability to run a multi-channel campaign with a single source of data makes for one simple method for activation and ease of measurement post-campaign.”

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